From the earliest of concepts to the final product, the process is where the true design happens. The solution is important, but the discovery through each phase is the key to getting it right with your users and audience.
THE INSIGHT
Understanding Is Key.
An eye for design is one thing, but striving to ask better questions, uncovering pain-points and vying for accessible outcomes should get us closer to 'inclusive design'. No need to make assumptions—we all benefit from understanding.
THE JOURNEY
Embrace New Things.
With emerging technologies, trends, movements and an ever-changing digital landscape, it's a perpetual journey to hone the craft.
See the latest work and ask about the process, things learned and the challenges that fueled creativity...